Processes to building your business using the method of e-mail
In order to sell your business online, you need to understand how the clients operate. They will not buy from you if they do not trust you. This is why you need to build that sort of a relationship and rapport in order to sell your products. Your ultimate goal is to create a meaningful relationship with your audience as soon as you can.
The beginning of a relationship is initiated when a prospect comes to your website and reads up on your business. At that moment, there is no trust between you and the perceived prospect. If they need to join your business, it is a huge commitment for them and for that a level of trust needs to be developed. So how will you develop this level of trust?
The first step will be to develop credibility which is absent at this point. There are several methods which can be employed in order to build up on a relationship. These include email, social media, videos, live broadcasts and blog posts. Despite these various methods, email is the most effective in order to build your network and market your business.
Let’s compare the method of email with Facebook where there is no guarantee if people will view your post. What is the best way to make them notice what you are sharing? This can be done through the use of e-mail. You can easily create a list on your email account and forward whatever you want to your prospects. You can also send something as simple as a link to your Facebook page in order to make them notice whatever is being shared and remain connected.
Emails have the power to create credibility. They will allow you to make some sort of a connection which will eventually lead you to make sales.
After a relationship has been developed, gradually over a period of time, they will look towards you as a person of authority which means that you will have an influence over your list of clients. Your ultimate goal of selling and recruiting can be fulfilled through the use of emails. The purpose of emails involves connecting, creating a relationship and promoting and selling your opportunity.
One of the ways where you can establish a connection with your audience is to know about them, what they want to hear and what inspires them. After knowing this, you will be able to draft your emails in a way which will allow you to influence them.
Emails are powerful, and in order to understand this power, you need to know how to draft the perfect email that will lead to recruiting and selling.
Writing the perfect email is a 6-step process.
The first step is to imagine the person to whom the email is being sent to. The one person who will read the email needs to be in your mind in a way that you are having a conversation with that person. Then ask yourself what the person wants to hear, how that person can be inspired and how can I connect with that person? You need to understand that you need to connect with the individuals and once this has been established, it will be easier to write that email. Don’t think that you need to promote your business or sell your product. Forgetting about it will allow you to make an impact.
The one thing that cannot be ignored whatsoever are your competitors. You need to also think about your competitors because if they send the same email as yours, the value of your email will be reduced and easily ignored. Hence, it is vital to stand out from your competitors in order to be heard. Make your message different and inspire them.
One of the ways your message can be unique is when you talk about your life stories which will automatically differ from the rest. Even if you are promoting the same products, your life stories will stand out from the rest. You are different and you need to put this across to the prospects. You can talk about your school, friends, kids, neighbors, pets or any other life event such as a conversation with someone. Talking about your life will make your message interesting and attractive. People love it when you talk about your life and feel more connected and start developing a level of trust when they see that you are being yourself. Genuineness in the emails is highly important and people will resonate with that as well. Apart from that, you can also share stories from books which can either be a motivational book or a leadership one. You can also share from magazines and talk about what is happening in the news. Using news or short stories that relate to your product will generate interest in your product. You can also talk about movies such as a message from it and apply it in your emails in order to further promote your business idea. Using quotations can also be impactful but you need to understand the type of quotes that can be applied and the ones that your audience can relate to. At the end, it all comes down to make a connection.
What is important to remember is that you’re not the only one who is sending out emails to the prospects and hence, you need a convincing and thought provoking subject line so that your clients open up your email. The subject line is like a headline for your email which will not only grab their attention, but it also screams “Open and read me now!”
People do not pay much attention to their emails, they just scroll through it quickly which makes your subject line something that needs to be paid attention to. Your subject line must provoke curiosity in a way that they open your email instantly. A few subject lines that can be eye catching can be; “How to crush any market”, “So guess what?” these subject lines are bound to make you open up such emails.
The fifth step is how you can connect your story to your product. You can develop these links by looking at something on television, a movie, or any idea in a book. Once these connections or links are established, your email will start to take form.
The last step is call to action. This means the part on the email where you tell your audiences where to go if they are interested in your business or product. This is extremely vital so that the prospects can sign up and they can be directed towards your product after the first email only.
Make sure that your intentions and expectations are clear from the beginning so that everything is transparent for the client.
Writing effective emails can take time and a lot of practice and these skills can be acquired easily. Over time, you will notice people responding to your emails and a sense of credibility and trust will develop. It can take years for clients to respond as well, but this does not mean that they have ignored your emails. A level of connection will grow when you constantly send emails and they will respond when they feel that the time is right for them. Connect with them on a regular basis in order to make them like you and trust you and develop a connection along with building your credibility.
In short, email is a powerful marketing tool that can have huge impacts if used correctly.
To your massive success